why did fair and lovely change its name

Unfair & Lovely, Unilever admits, will change cream name The move comes in the wake of the Black Lives Matter movement, and protests in the US after the death of George Floyd, which has compelled companies, globally, to reassess their businesses and marketing strategies for signs of racism, colourism and discrimination. Almost 15,000 people have signed a petition to ask Unilever to stop making the skin-lightening products entirely. C’mon Hindustan Lever. The company did not say what the new brand name would be. The new name, HUL said, is awaiting regulatory approvals and the company expects to change the name in Goodbye Fair and Lovely: HUL to remove the word ‘fair’ from its brand | … Even the men's range of the product will be renamed as Glow and Handsome. The brand’s equation of being fair with being lovely will not go away with a simple rebrand. HUL on Thursday confirmed the company is renaming its popular skincare cream Fair & Lovely as Glow & Lovely. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name," Unilever said in a tweet. Joel Kurian . Apparently, by using fair and lovely, you’re at risk of getting skin cancer. HUL on Thursday confirmed the company is renaming its popular skincare cream Fair & Lovely as Glow & Lovely. Glow & Lovely (formerly Fair & Lovely) is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. The legacy of Fair & Lovely is not simply linked to its name, but the product itself and what it stands for. “That’s why we’re removing the words ‘fairness’, ‘whitening’ and ‘lightening’ from products, and changing the Fair & Lovely brand name.” Advertisement But there’s a catch: There are no plans to change the actual formulas of the products themselves, the company told BuzzFeed. who you fooling ✌️. Now if they change the name, it is not a big deal because they have already left an impression. Hindustan Unilever Limited has announced that the company has decided to rename its popular skin care brand 'Fair & Lovely' to 'Glow & Lovely'. The "Fair & Lovely" brand name change is subject to regulatory approvals, Hindustan Unilever said. Since then, girls and women of all ages have bought millions of these tubes in the hope of lightening their skin. As part of this decision, the Fair & Lovely brand name will be changed in the next few months. Fair & Lovely, similarly, did not come to the Indian market and announce that one needed to be fair. Fair & Lovely, similarly, did not come to the Indian market and announce that one needed to be fair. Facial lightening brand Fair & Lovely has announced it will be changing its name ‘to be more inclusive’. A lot of celebrities are coming forward to talk about this and are praising the decision of Fair and Lovely’s name change. After receiving severe backlash, Unilever Pakistan has decided to change its name from ‘Fair and Lovely’ to ‘Glow and Lovely’. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets. Appeals to stop marketing Fair & Lovely have been around for years, but the movement received a shot in the arm recently. Hindustan Unilever announced the change… Fair and lovely ka name change karke Glow and lovely kar lete hai.. cream ka motive kisi ko pata nahi chalega..😖😖 — Grumpy🌈 (@roooossshhiiiii) July 2, 2020 @HUL_News Wow! Dealers, distributors and … 'Fair and Lovely' is now called "Glow and Lovely".Areee, areee, ye mere ghar ki light kyun chali gayi? Why fair and lovely name changed – Why did fair and lovely change its name. Those who want to buy the product will continue to buy it. Unilever will no longer use the name "Fair and Lovely" for one of its signature international skin whitening brands following a BuzzFeed News investigation. Everyone is really stoked about Fair & Lovely being rebranded to remove the skin-lightening aspect from its name. In no way do I condone/appreciate these products. Helping you to achieve glowing, even-toned and radiant skin is our expertise. The company in a statement. The new name reflects the progressive changes we have been making to the brand over the years and our ongoing evolution to celebrate the diversity of beauty in India and other countries. aksjsjsjs the product still remains the same??? The campaign achieved its first victory when cosmetics giant Unilever dropped the word "fair" from its popular Fair & Lovely skin-lightening cream. The ‘Fair & Lovely’ brand name change is subject to regulatory approvals, Hindustan Unilever said. Fair & Lovely changed the brand name by dropping ‘Fair’ because they want to carry the current thought process of global thinking about beauty. The move comes after the company decided to drop the word ‘fair’ from ‘Fair … And that one of the best creams, which is in the name itself, is Fair & lovely. Consumer giant Unilever says it will rebrand its bestselling skin lightening cream Fair and Lovely and drop the word "fair" from its name. Photo: Reuters Photo: Reuters The Indian arm of global consumer giant Unilever said on Thursday it would rebrand its skin-lightening cream ‘Fair and Lovely’, which has been criticized for promoting negative stereotypes related to darker skin tones. Those who want to buy the product will continue to buy it. HUL's Fair & Lovely renamed as 'Glow & Lovely' pic.twitter.com/SNhynkYeVz, Why even glow ? Everyone is really stoked about Fair & Lovely being rebranded to remove the skin-lightening aspect from its name. The Daily Fix HUL dropping the ‘Fair’ from ‘Fair and Lovely’ is a change that only goes skin deep The change, by all accounts, remains at the level of branding. Now don’t get me wrong here. The new name is awaiting regulatory approvals and HUL expects to change the name in the next few months. Bipasha Basu, Abhay Deol laud Fair and Lovely name change. Indians already wanted to be fair; which is why there are any number of home-grown solutions to address the same need, from a haldi paste that is common in the southern states to a whole lot of ayurvedic ‘ haldi-chandan ’ combinations, in use, literally, for hundreds of years. The ‘Fair & Lovely’ brand name change is subject to regulatory approvals, Hindustan Unilever said. In a statement, the consumer products giant said: “We’re committed to a skin care portfolio that's inclusive of all skin tones, celebrating the diversity of beauty. The campaign achieved its first victory when cosmetics giant Unilever dropped the word "fair" from its popular Fair & Lovely skin-lightening cream. Times Syndication Service. Almost 15,000 people have signed a petition to ask Unilever to stop making the skin-lightening products entirely. A rebrand will not change the product’s formulation of melanin suppressants. Also read | Unfair & Lovely, Unilever admits, will change cream name. Times Internet Limited. I’m not fully sure about this claim but I do use the cream every once in a while. Fair and lovely uses selective targeting strategy to make its product appeal to the respective customer groups. In a major rebranding move by Hindustan Unilever, they have announced that the company will stop using the word ‘Fair’ in its brand name ‘Fair & Lovely’. 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And that one of the best creams, which is in the name itself, is Fair & lovely. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets. All rights reserved.For reprint rights. The Indian unit of the top consumer giant Unilever announced on Thursday it would rebrand its skin-lightening cream 'Fair and Lovely', which has received considerable backlash for perpetuating negative stereotypes related to darker skin tones. The company changed the name of its flagship fairness cream from Fair and Lovely to Glow and Lovely in July 2020. No words to this level of stupidity and hypocrisy. This will be a policy for all its beauty and skin care brands. For Fair & Lovely to change its name is a start, but is not enough for many consumers. Fair & Lovely's new name Glow & Lovely, Twitter has a field day with hilarious memes I am a dusky girl, and have always been proud of it: Apeksha Porwal Samsung's #FullOnFestival is almost here! The name has been consistent over the decades since the product's launch. Hindustan Unilever Limited is dropping the word ‘Fair’ from the name of the cream. For years you’ve been profiting by destroying our nation’s young girl’s self worth by making rude comments about dark skin.Now prove your ‘intentions’ by having a dark skinned girl on your packaging. Just wow! We now announce that we will remove the word ‘Fair’ from our brand name Fair & Lovely. Fair & Lovely's Name Change: Celebrities Divided On Unilever's Landmark Decision As Hindustan Unilever's decision to rename Fair & Lovely made headlines in India, celebrities from the film industry were divided on the landmark decision. Skin cream Fair & Lovely to lose fair from name. By Published: June 26, 2020 17:13 IANS. These changes were very well received by our consumers. These changes were very well received by our consumers. Model Nayanika Chatterjee, dusky, confident and successful, is happy that the product’s name has now changed, but remains cautious about assuming a change of heart on the part of the company. , So Fair and Lovely will now be called Glow and Lovely? "We now announce that we will remove the word 'Fair' from our brand name Fair & Lovely. Is it compulsory to glow like tube light ? Glow & Lovely (formerly Fair & Lovely) is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. Copyright © 2020. The brand said, “Fair & Lovely has never been, and is not, a skin bleaching product.” Previously called Fair & Lovely, we changed our brand name to Glow & Lovely to embrace a more inclusive vision of beauty. "I filed a petition against Fair & Lovely, demanding they change their narrative after years of regressive advertisements and branding in order to sell a whitening cream," Hiran says. The name has been consistent over the decades since the product's launch. HUL drops 'Fair' from 'Fair & Lovely' cream name HUL's decision to change the name of the 45-year-old brand comes as several global peers have shuttered brands with racist names . For Fair & Lovely to change its name is a start, but is not enough for many consumers. The move comes after the company decided to drop the word ‘fair’ from ‘Fair … In the two weeks since its inception, Hiran's petition on Change.org has garnered nearly 15,000 signatures. The whole stance seems compromised. Therefore Fair and Lovely which has a huge market based in South Asia is enduring the ire of the masses. Backlash against the racial prejudice have intensified recently. 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